International SEO is hard enough without adding link building complexity. Here’s how to build backlinks that actually move the needle for multilingual sites.
Why Multilingual Link Building is Different
A link from a Greek-language site pointing to your Greek pages passes authority AND topical/geographic relevance signals that an English link simply cannot provide. Google’s understanding of language and geographic context means that language-matched links often outperform higher-DR links in the wrong language.
Hreflang and Link Equity
Link equity flows between hreflang variants, but not perfectly. Build links to each language version directly — don’t rely on hreflang to distribute authority from your English pages to your Greek pages. Each version needs its own backlink profile.
💡 The Greek web is smaller than the English-language web, but it’s also less competitive — meaning a DR 30 Greek site can outrank DR 60 English sites in Greek SERPs for the same topic.
Finding Language-Specific Link Sources
For Greek sites: local news portals, Greek business directories, .gr university sites, Greek-language blogs in your niche, and local chamber of commerce sites. AuthorityLinkz maintains a curated inventory of Greek-language sites across entertainment, business, technology, and finance.
Anchor Text in Multiple Languages
Your anchor text strategy should reflect each language’s natural linking patterns. Greek anchor text for Greek pages, English for English pages. Over-optimised exact-match anchors are risky in any language — but especially visible in smaller link graphs.
The AuthorityLinkz Multilingual Advantage
Our marketplace is the only backlink platform with a curated Greek-language inventory alongside English sites. Whether you’re building authority for a Greek e-commerce site, a bilingual publication, or an international brand expanding into the Greek market, you can filter and place links across both languages from a single dashboard.
Greek + English Backlinks in One Place
Filter by language and place links across both markets from a single dashboard.